Simply so, did Kim Kardashian start ShoeDazzle?
ShoeDazzle. Long before subscription shopping services became the norm, Kardashian co-founded the online shoe store ShoeDazzle in 2009. The site sends subscribers a new pair of shoes every month starting at $39.95. "Me and my sisters always loved shoes," she said at the launch of the site.
Furthermore, what is ShoeDazzle worth? That's hard to believe, given that ShoeDazzle raised $66 million when it was the category leader and was once worth $240 million. Now its valuation is significantly less. The PandoDaily report pegged ShoeDazzle's new valuation between $10 million and $30 million.
Accordingly, who started JustFab?
Adam Goldenberg Don Ressler
Is JustFab and ShoeDazzle the same company?
In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies will continue to run independently as separate brands.