Then, who created you're not you when hungry?
Over the past ten years, Snickers has made “You're Not You When You're Hungry†one of the world's best-loved and most celebrated campaigns. It remains a brilliant example of creating a big, compelling global brand idea with universal appeal, and executing it in a unique and locally relevant way.
Also, what is the key brand message behind the Snickers you're not you when you're hungry campaign? Snickers had a brand truth to respond to the human truth about what hunger does to you: a substantial, nut-filled bar that has always been known for satisfying hunger. The resulting brand idea was, “A proper, nut-filled Snickers sorts out hunger and restores your role in the packâ€.
Likewise, people ask, when did you're not you when your hungry come out?
In 2010, Snickers unveiled its “You're Not You When You're Hungry†campaign during Super Bowl XLIV with a spot starring Betty White. Six years later, the campaign is still running and the “You're Not You When You're Hungry†catchphrase has become one of the most recognizable brand slogans of today.
What is the slogan for Snickers?
Making hungry people into happy people has become, in many ways, the signature Snickers move. The company's most popular, and most enduring, advertising campaign has featured the slogan “You're not you when you're hungry†for years, and it's been a phenomenal success.
