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What is a press release submission?

Author

Emily Cortez

Published Feb 15, 2026

What is a press release submission?

Press Release Submission. Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services on the web to improve SEO of your site.

Also to know is, how do I submit a press release?

  1. Find journalists who might be interested in your press release.
  2. Get the journalists' contact details.
  3. Craft a killer pitch.
  4. Send your press release pitch (at the right time).
  5. Follow-up on your release.

Additionally, what is the difference between a press release and a press statement? A press release is generally used for new information such as an announcement or update. A press statement is utilized for a reactionary statement. In other words, if an event has taken place and an EMB wants to make a public comment on it (such as support, or disproval), this would be done in the form of a statement.

Thereof, how do I submit a press release for free?

Free Press Release Submission List

  1. PR Urgent – Submissions to this site have been known to reach Google News.
  2. Online PR NewsFree submissions to this site are left online for about three months.
  3. PR Log – Free submissions include distribution, allow links, and can be tagged with industry and location tags.

What does a press release mean?

A press release is a written document prepared for the media – also called the press - that announces something newsworthy.

How much does it cost to release a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR newswire also has international distribution options.

What are three qualities of a good press release?

Qualities of a Good Press Release
  • Storylines. Great press releases start with great stories.
  • Information vs. promotion.
  • Exposure. The creation of a first-rate press release is only half the battle.
  • Professional finish. A press release isn't a memo or an internal e-mail.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

How do I write a single press release?

Writing a Press Release in 7 Simple Steps
  1. Find Your Angle. Every good news story has an angle.
  2. Write Your Headline. Your headline should grab the attention of your audience.
  3. Write Your Lede.
  4. Write 2 - 5 Strong Body Paragraphs With Supporting Details.
  5. Include Quotes.
  6. Include Contact Information.
  7. Include Your Boilerplate Copy.

What format should a press release be in?

A press release should contain your business logo, a headline, a lead paragraph that summarizes the announcement, and a newsworthy angle. Your written press release should also include three to four body paragraphs, hyperlinks, social media links, quotes, and multimedia.

What are press releases used for?

The purpose of a press release is to get attention, make news, and generate publicity. It's cost effective marketing (free) and they can be used to create brand awareness.

Is a press release free?

There are free press release distribution sites available, and there are also ones that charge a fee to get your press release published on multiple websites in your industry.

Where can I publish a press release?

Our list of paid press release submission websites 2020 (which we think are the best)
NamePrices from
Newswire$149 per domestic press release and $1,649 for per global press release
PR NewswireAround $1,000 per pressrelease
Business WireAround $800 per release, upwards
24-7 PressRelease$19 to $389 per release

How do I submit a press release to Google News?

There is no direct method to submit a press release, this must be done through a service that has Google News syndication approval, such as Press Release Jet. Press Release Jet is not only the best PR service available today, go ahead and compare our services against “the other guys”.

Is PRWeb free?

Register for your FREE account to begin! I am interested in sending multiple press releases. Get your news out in 3 easy steps. PRWeb will deliver your story to every major search engine, national news sites, and 30,000 journalists and bloggers — generating visibility and buzz for your business.

What is a media advisory vs press release?

An advisory will contain less detail and almost no commentary – it's the facts and only the facts of the event. A press release will contain additional details about the event or business, and will include some media and other information to support the story or event being presented to the media.

Is a media release the same as a press release?

Key things to remember are that press releases are supposed to be limited for specific news such as an event, promotion, or company news. Media pitches should be ongoing during the campaign and should be put together as closely as possible to a story that the reporter can use as a greater news story.

What does a media release look like?

The headline of a media release should be catchy, interesting and summarise the key points of the story. It is designed to catch a journalist's attention and encourage them to read the whole thing. Ensure you bold it. The lead paragraph is the key part of your media release and contains the most important information.

When should you do a press release?

Get a press release out as quickly as possible after news happens. And again--be sure to target only those editors, journalists, publications, and media outlets that cover that type of story. When promoting an event, send a release as far in advance as possible.

How long should a press statement be?

Be concise

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story.

How long should a media statement be?

Keep it short and to the point.

No more than three concise sentences. The longer the statement, the less of a chance the media will use it.

What is a press advisory?

AKA Press Advisory. A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference). Think of it like an invitation that answers only the important questions: Who, What, When, Where, and Why.

What is the difference between media and press?

from yahoo answer: "Press" generally refers to print media (i.e. off the printing press) like newspapers and magazines. "Media" is a broader term that includes TV, radio, Internet etc. As many people no longer get their news from newspapers, the term "press" will probably migrate to mean all major media sources.

What is a press release PDF?

Press releases are short pieces of writing issued by companies or institutions to communicate newsworthy information to the journalist community on the one hand, and to the general public (indirectly through newspaper reporting, or, increasingly, directly by making press releases available on corporate websites) on the

Why is 30 at the bottom of press releases?

The number 30 was used as the shorthand for “end” or “no more” in Western Union's “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines. In addition to using “30” for “the end,” a telegraph operator could use shortcuts like: 2 for “very important”

What are the 7 parts of a press release?

The key to success of any press release lies with the content's ability to grab the reader's attention, each and every time.
  • Headline:
  • Dateline:
  • Introduction:
  • Body:
  • Boilerplate:
  • Call To Action:
  • Media Contact Details: