In Apple's macro-environment, the most significant political factors present a lot of opportunities. The most important political external factors for Apple are improving trade policies and too stable politics in developed countries, these are both opportunities for Apple.
Also asked, what are the political factors?
Political factors relate to how the government intervenes in the economy. Specifically, political factors have areas including tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability.
Also Know, how does the economy affect Apple? Combining new investments and Apple's current pace of spending with domestic suppliers and manufacturers — an estimated $55 billion for 2018 — Apple's direct contribution to the US economy will be more than $350 billion over the next five years, not including Apple's ongoing tax payments, the tax revenues generated
Hereof, how does political factors affect marketing?
Governments can raise or lower corporation tax , which will impact on profits. They can also affect businesses by increasing value-added tax on products or business rates. The impact may be negative (a loss of trade with EU customers) or positive (less restrictions placed on firms by EU lawmakers).
How do political factors affect Nike?
Nike should stay away from any political issues that affect customer emotions and create controversies. Fortunately, the U.S government policies helped Nike to advance it products. Policies like low-interest rate and favorable international tax agreements provide strong foundations for Nike growth.
